What do you think would happen when the savior of a brand end up been the Goliath defeated by a small brand? What do you think would happen when your most adored brand failed to meet up to its expectations…?
This is the case of Blackberry Priv, it is really struggling to survive in the market and customers are already returning the one they bought because it did not meet up to expectations. BlackBerry, once a global leader in smartphones, hoped the Priv, which features a slide-out physical keyboard, and the first of its kind to run Google Android OS would at least get the company back on its feet in the mobile devices business, but reverse is the case.
T-Mobile, one of the largest retail store in the US have already stopped the sale of Blackberry Priv, AT&T one of blackberry Allie is also backing out.
CEO John Chen said in October that the company would exit the smartphone business, which has been on life support for years, if it cannot turn a profit in 2016.
Since Blackberry couldn’t survive even while running on Android OS, will it survive despite the facts that it has two more AndroidBlackberry devices to be release this year?
Blackberry Priv has failed the company; it has failed the City; and it has failed her Customers. What will be the survival fitness of Blackberry smartphones in 2016 considering the fact the lord of the ring NOKIA is coming back?
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